slam

Founded in 1979 in Genoa, Italy, by a group of passionate sailors, SLAM was born out of a desire to create functional, durable, and comfortable apparel for life on the water. Rooted in the Mediterranean's rich maritime heritage, the brand quickly established itself as a pioneer in technical sailing gear, introducing innovations like the thermal, water-repellent Mickey Bear jacket in 1980. Today, SLAM is recognized for its high-performance marine apparel, outfitting professional syndicates in the America's Cup and the Olympics, while also offering nautical-inspired lifestyle collections for everyday wear. The brand's core product lines include advanced offshore oilskins, ergonomic dinghy wetsuits, and versatile softshell jackets, all designed with a focus on thermoregulation, waterproofing, and wind resistance.

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