sleepy tie

Sleepy Tie was invented by salon owner Rachael Shtifter during the 2020 pandemic out of a personal need to extend the life of her blowouts. From her base in Boston, the beauty entrepreneur developed a unique, patented double-scrunchie made from luxe satin. The design features a cushioned arch that hair is wrapped around and secured, a method intended to prevent frizz, breakage, and the need for repetitive heat styling. The product quickly became a viral sensation on TikTok, selling out multiple times and gaining praise from beauty editors at Vogue and Elle.\n\nThe core product is designed for all hair types, though effectiveness can vary based on hair length and layers. It is positioned as a time-saving tool that helps maintain volume and style for days. The brand emphasizes its commitment to quality and animal welfare by using a satin polyester blend instead of silk and packages its products in reusable cases. Now available in retailers like Ulta, Sleepy Tie has expanded its line to include different sizes and related hair care accessories, aiming to revolutionize overnight hair routines.