slo

Founded in 2021 by Kristian Hansen after a viral TikTok about the lack of pockets in women's jeans, slø is a community-driven denim brand built on radical size inclusivity and sustainable production. Operating outside the traditional fashion calendar, the brand offers made-to-order jeans in over 1,170 sizes, catering to diverse body types and proportions that standard sizing often ignores. slø’s core product line focuses on custom-fit denim crafted from sustainable materials and eco-friendly dyes. By utilizing 3DLOOK’s Mobile Tailor technology, the brand allows customers to obtain accurate body measurements without a tape measure, ensuring a personalized fit that drastically reduces the industry's notoriously high return rates. The brand operates its own purpose-built slow fashion factory, Groovy Labs, to maintain end-to-end control over its supply chain and minimize waste.

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