slowtide

Founded in 2015 by three friends in California and Hawaii, Slowtide set out to transform the mundane towel into a functional canvas for art. Inspired by their shared love for the beach, travel, and design, the founders left their corporate jobs to create expressive, high-quality lifestyle products. The brand’s core identity is built on collaborations with a diverse range of artists, photographers, and iconic brands like The Grateful Dead, Takashi Murakami, and Stussy, turning everyday essentials into statements of self-expression.

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