smartwool
American outdoor apparel brand known for its performance Merino wool socks and temperature-regulating base layers.
ORIGIN
United States
PRICE TIER
premium
Founded in 1994 in Steamboat Springs, Colorado, by ski instructors Peter and Patty Duke, Smartwool revolutionized the outdoor apparel market by introducing performance ski socks made from Merino wool. The founders sought a solution to cold, wet feet on the slopes, discovering that Merino wool naturally regulates temperature, wicks moisture, and resists odors without the itchiness of traditional wool. Today, the brand is a staple among outdoor enthusiasts, offering a comprehensive range of hiking, running, and skiing socks, alongside base layers and activewear.
Featured Items
Summit 1/4 Zip Sweater
$170.00
Snowboard Targeted Cushion Extra Stretch Over the Calf
$30.00
Ski Full Cushion Midnight Ski Pattern Over The Calf Socks
$31.00
Active Fleece Gloves
$45.00
Run Targeted Cushion Low Ankle
$19.00
racerback sports bra
$199.00
Everyday Athletic Low Ankle Socks
$19.00
Merino Blend Bralette
$70.00
Summit 1/4 Zip Sweater
$170.00
Snowboard Targeted Cushion Extra Stretch Over the Calf
$30.00
Ski Full Cushion Midnight Ski Pattern Over The Calf Socks
$31.00
Active Fleece Gloves
$45.00
Run Targeted Cushion Low Ankle
$19.00
racerback sports bra
$199.00
Everyday Athletic Low Ankle Socks
$19.00
Merino Blend Bralette
$70.00