A luxury Korean skincare brand uniting ancient herbal medicine with advanced technology in its patented, high-potency formulas.
ORIGIN
South Korea
PRICE TIER
luxury
Founded over two decades ago, SMD Cosmetics is a luxury Korean skincare house that merges ancient herbal wisdom with advanced dermatological science. The brand originated as Saimdang Cosmetics in South Korea, where it received the prestigious Presidential Award for Excellence and Innovation, a first for a cosmetics company. It was later introduced to the US by founder and president Lauren Ing, a former psychotherapist who sought effective, non-toxic solutions for her own skin concerns. The brand’s philosophy is rooted in creating highly concentrated formulas with 35-65 active ingredients, a significant departure from the industry standard of just a few.