smeg

Founded in 1948 by Vittorio Bertazzoni in Guastalla, Italy, Smeg began as a metalworking and enameling company before shifting to home appliances. The brand is defined by its motto, “Technology with Style,” blending high-performance functionality with a distinct aesthetic. Smeg gained international recognition with its iconic FAB line of 1950s-inspired refrigerators, which transformed the appliance into a statement piece of kitchen decor with its curved lines and bold colors. Today, the family-owned company produces a full range of large and small kitchen appliances, from ovens and dishwashers to toasters and coffee machines, all sharing the signature retro look.

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