British fancy dress and costume manufacturer known for its extensive range of affordable, trend-driven partywear.
ORIGIN
United Kingdom
PRICE TIER
affordable
Founded in 1894 in the UK as a wigmaker, Smiffys (formerly RH Smith & Sons) has evolved into a global powerhouse in the fancy dress and costume industry. Originally crafting court and surgical wigs, the family-owned business pivoted in the 1980s to meet the growing demand for partywear and theatrical costumes. Today, Smiffys is synonymous with accessible, trend-driven dress-up apparel, shipping millions of items annually to stockists worldwide.