smiley
Global licensing brand known for its iconic yellow smiley face and extensive streetwear and fashion collaborations.
ORIGIN
France
PRICE TIER
mid
Founded in 1971 by French journalist Franklin Loufrani, Smiley began as a newspaper campaign to highlight positive news stories before evolving into a global cultural phenomenon. The brand is anchored by its universally recognized yellow smiley face, a symbol that has transcended its origins to become a staple in fashion, music, and digital communication. Under the direction of Nicolas Loufrani, the company expanded its reach by pioneering digital emoticons and transforming the original logo into a versatile lifestyle and fashion brand.
Featured Items
Slip-On Mary Jane Mules
$88.00
Ugly-cute Platform Teddy Bear Cotton Shoes
$78.00
Fleece-lined Cotton Shoes
$85.00
Boxing Mid Boots Chunky Platform
$110.00
Off-white Polka Dot Mary Jane Platform Shoes With Bow
$87.00
Chunky Slip-On Mule Sandals
$97.00
Double Velcro Strap Color Block Casual Sneakers
$83.00
Mushroom Series Polka Dot Casual Shoes
$99.00
Slip-On Mary Jane Mules
$88.00
Ugly-cute Platform Teddy Bear Cotton Shoes
$78.00
Fleece-lined Cotton Shoes
$85.00
Boxing Mid Boots Chunky Platform
$110.00
Off-white Polka Dot Mary Jane Platform Shoes With Bow
$87.00
Chunky Slip-On Mule Sandals
$97.00
Double Velcro Strap Color Block Casual Sneakers
$83.00
Mushroom Series Polka Dot Casual Shoes
$99.00