smiling london
Italian streetwear label blending Prato’s textile heritage with vibrant, urban-casual design.
ORIGIN
Italy
PRICE TIER
mid
Founded in 1971 in Prato, Italy, by the Parrini family, Smiling London is the urban-casual label of the historic textile company Martes Moda. Rooted in the prestigious Prato textile district—world-renowned for its mastery of recycled wool and fabric regeneration—the brand channels this heritage into a vibrant, contemporary aesthetic designed for the modern city dweller.
Featured Items
Women‘s T-shirt
$45.00$125.00
Women‘s T-shirt
$47.00$77.00
Women‘s T-shirt
$46.00$76.00
Women‘s T-shirt
$41.00$68.00
Men‘s Basic T-shirt
$28.00$56.00
Women‘s T-shirt
$41.00$68.00
Women‘s T-shirt
$46.00$76.00
Women‘s T-shirt
$25.00$36.00
Women‘s T-shirt
$45.00$125.00
Women‘s T-shirt
$47.00$77.00
Women‘s T-shirt
$46.00$76.00
Women‘s T-shirt
$41.00$68.00
Men‘s Basic T-shirt
$28.00$56.00
Women‘s T-shirt
$41.00$68.00
Women‘s T-shirt
$46.00$76.00
Women‘s T-shirt
$25.00$36.00