American performance eyewear brand born from inventing the first anti-fog ski goggle, now specializing in advanced helmets and sunglasses.
ORIGIN
USA
PRICE TIER
premium
Founded in 1965 by Dr. Bob Smith, an orthodontist and skier who handcrafted the first-ever sealed thermal lens goggle to solve fogging on the slopes, Smith Optics is a leader in performance eyewear and helmets. From its origins in Sun Valley, Idaho, the brand has built a legacy on innovation, holding numerous patents for technologies that enhance vision and protection for outdoor athletes. Its core products include a wide range of snow and bike goggles, helmets, and lifestyle and performance sunglasses.