American outdoor brand known for its high-performance eyewear, snow goggles, and helmets tailored for action sports.
ORIGIN
United States
PRICE TIER
premium
Founded in 1965 in Utah by Dr. Bob Smith, an orthodontist and avid skier who created the first double-lens ski goggle, Smith Optics is a pioneer in outdoor performance eyewear and head protection. The brand is deeply rooted in mountain and gravity sports culture, catering to skiers, snowboarders, cyclists, and anglers who demand both technical innovation and style. Smith is best known for its signature snow goggles, bike helmets, and polarized sunglasses, which frequently feature proprietary technologies like ChromaPop™ lenses for enhanced color clarity and Koroyd® impact protection.