UK-based home care brand known for its super-concentrated, plastic-free cleaning products and refillable packaging.
ORIGIN
United Kingdom
PRICE TIER
affordable
Founded in 2018 in the UK by former consumer goods executives Paula Quazi and Nick Green, smol emerged to challenge traditional household cleaning with a focus on sustainability and convenience. The brand's core philosophy centers on reducing the environmental impact of everyday chores without compromising on performance. smol is recognized for its super-concentrated formulas and innovative, plastic-free packaging, which includes a child-impeding cardboard pack for laundry pods. The product lineup features bio and non-bio laundry capsules, dishwasher tablets, and refillable multi-purpose sprays, all designed to minimize chemical use, carbon emissions, and plastic waste.