London-based menswear label known for its effortless resortwear, natural fabrics, and Indian artisanal craft techniques.
ORIGIN
United Kingdom
PRICE TIER
premium
Founded in 2020 by industry veterans Adam Shapiro, Dan May, and Gautam Rajani, SMR Days is a London-based menswear label built on the premise of effortless, warm-weather dressing. The brand was born out of a desire to fill a gap in the men's resortwear market, offering a complete wardrobe that transitions seamlessly from travel to poolside to evening dining. SMR Days is defined by its relaxed, quiet luxury aesthetic, featuring warm-weather mainstays like soft cotton tunic shirts, drawstring silk trousers, relaxed suiting, and lightweight jackets.