snapper rock
New Zealand-designed swimwear brand known for its stylish, family-focused UPF 50+ protection and sustainable fabric options.
ORIGIN
New Zealand
PRICE TIER
premium
Founded in 2003 by a New Zealander living in America, Snapper Rock was born from a need for functional yet stylish sun-protective gear for young sailors. The brand's core is UPF 50+ swimwear that blocks 98% of harmful UV rays through the fabric's dense weave rather than added chemicals, a design philosophy developed in New Zealand where sun safety is paramount. What began with a technical sailing capsule for children quickly expanded into a comprehensive collection of vibrant, on-trend swimwear for kids aged 0-16.
Featured Items
Snapper Rock Hawaiian Luau Sustainable Frilled Bikini
$17.99$54.00
Girls' Ciao Paradiso Ruffle Set - Baby
$60.00
Baby Girls Lagoon Frill Swimsuit
$52.00
Girls' Bubble Gum Beach Cover Up - Little Kid, Big Kid
$54.00
Men's Cali Palms Recycled Swim Short
$79.00
Snapper Rock Stripe Rash Top
$19.99$46.00
Big Girls 4-16 Sorbet Stripe Teen Triangle Bikini
$58.00
Unisex Water Long Sleeve Rash Top
$48.00
Snapper Rock Hawaiian Luau Sustainable Frilled Bikini
$17.99$54.00
Girls' Ciao Paradiso Ruffle Set - Baby
$60.00
Baby Girls Lagoon Frill Swimsuit
$52.00
Girls' Bubble Gum Beach Cover Up - Little Kid, Big Kid
$54.00
Men's Cali Palms Recycled Swim Short
$79.00
Snapper Rock Stripe Rash Top
$19.99$46.00
Big Girls 4-16 Sorbet Stripe Teen Triangle Bikini
$58.00
Unisex Water Long Sleeve Rash Top
$48.00