Italian streetwear brand creating apparel inspired by and in support of global sneaker culture.
ORIGIN
Italy
PRICE TIER
premium
SPECIALIZATION
UNISEX
SNKRS HYPE is an Italian streetwear brand that positions itself as a supporter of sneaker culture. Operating under the tagline “Defining a new concept of Hype,” the brand produces apparel that is deeply connected to the world of high-demand footwear. Its collections, which are noted as being made in Italy, feature items like hoodies, t-shirts, shorts, and hats. Many of the designs directly reference iconic and sought-after sneaker releases, with product names and graphics that pay homage to famous colorways and sneaker models. This approach allows enthusiasts to coordinate their clothing with their footwear, celebrating the stories and history behind their favorite sneakers. The brand primarily sells directly to consumers through its official online store.
$79.00$132.00
$76.00$127.00
$36.00$119.00
$79.00$132.00
$76.00$127.00
$36.00$119.00

An in-depth analysis of the Italian streetwear landscape, discussing the evolution of hype culture and key players in the market.

Explores the shifting dynamics of the sneaker market and the decline of traditional 'hype,' relevant to the brand's mission of defining a new concept of hype.

A chronicle of the Italian streetwear phenomenon from 2016 to the present, analyzing the transition to a post-streetwear phase.

A definitive profile of Davide De Giglio and the New Guards Group, the architects of the Italian luxury streetwear boom.

An interview with the founder of a prominent Italian sneaker hub, discussing the roots of sneaker culture and the changing nature of hype in Italy.