Harlem-based high-end streetwear brand redefining luxury with a message of self-confidence and social purpose.
ORIGIN
USA
PRICE TIER
premium
S.N.O.B. is a high-end clothing line founded in Harlem in 2020 by James A. Barlow. The brand's name is an acronym for "Self-Confidence Nurtures Our Brilliance" or "Self-Love Nurtures Our Brilliance," reflecting its core mission to blend style with self-affirmation. It was created to offer a meaningful alternative to mainstream luxury brands, particularly for consumers of color seeking representation and community investment. Starting with a debut of T-shirts, the brand has established itself through quality fabrics and unique designs that carry a positive message.