American fabric care brand known for its iconic bear mascot and comforting, accessible laundry products.
ORIGIN
United States
PRICE TIER
affordable
Introduced in 1983 by Unilever and now owned by Henkel, Snuggle is an American fabric care brand that has become a household staple. The brand was originally launched to compete in the laundry detergent and fabric softener market, quickly gaining a significant market share thanks to its memorable marketing. Snuggle is best known for its iconic mascot, the Snuggle Bear, created by Jim Henson's Creature Shop, which visually embodies the brand's core promise of softness, comfort, and the feeling of home.