so allure
Italian womenswear brand known for its Made in Italy craftsmanship and feminine, contemporary designs with an elegant poise.
ORIGIN
Italy
PRICE TIER
premium
Founded in 2009 by Sonia Maccaferri, an entrepreneur with experience in the fashion industry, So Allure is a womenswear brand entirely rooted in Italian craftsmanship. The brand’s name combines the founder's initials with the French word for poise and charm, reflecting its design approach. Headquartered in Bologna, the label is a proud exponent of “Made in Italy” production, emphasizing extensive research into materials and contemporary shapes.
Featured Items
Women‘s Sweater
$134.00$230.00
Women‘s Patterned Shirts & Blouses
$115.00$193.00
Women‘s Sweater Dresses
$102.00$441.00
Women‘s Denim Shorts
$24.00$190.00
Women‘s Casual Pants
$40.00$247.00
Women‘s Turtleneck
$60.00$213.00
Women‘s Sequin Dress
$77.00$358.00
Women‘s Casual Pants
$50.00$266.00
Women‘s Sweater
$134.00$230.00
Women‘s Patterned Shirts & Blouses
$115.00$193.00
Women‘s Sweater Dresses
$102.00$441.00
Women‘s Denim Shorts
$24.00$190.00
Women‘s Casual Pants
$40.00$247.00
Women‘s Turtleneck
$60.00$213.00
Women‘s Sequin Dress
$77.00$358.00
Women‘s Casual Pants
$50.00$266.00