London-based performance brand known for its technically advanced, lightweight running apparel and minimalist, function-first design.
ORIGIN
United Kingdom
PRICE TIER
premium
Founded in London in 2015 by designer and avid runner Tim Soar, SOAR Running was born from the desire to create performance apparel that met the standards of dedicated runners. Drawing on a background in high-end menswear, Soar applies meticulous tailoring and advanced fabric technology to every piece. The brand is known for its minimalist, purpose-driven design, using cutting-edge European materials like lightweight French woven fabrics and Italian mesh to produce impossibly light and highly functional gear. Core items include featherweight race vests that remain comfortable even when saturated, and precisely constructed shorts and tights with bonded seams to eliminate chafing.