Los Angeles-based fashion sock brand known for its whimsical and elegant sheer socks designed to be statement accessories.
ORIGIN
USA
PRICE TIER
affordable
Founded in August 2020 by former fashion influencer Mary Gui, Sock Candy is a direct-to-consumer brand born from a gap in the market for affordable, yet stylish statement socks. Gui, who often styled socks with heels on her fashion blog, wanted to create “funky yet elegant” options that treated socks as a centerpiece rather than an afterthought. The brand is celebrated for its sheer crew socks featuring whimsical, intricate prints and bold colors, designed in Los Angeles in collaboration with pattern designers from major fashion houses. Made with high-quality mercerized and combed cotton, the socks are intended to be both comfortable and visually striking.