Portland-based apparel brand known for its vibrant, novelty socks and commitment to joyful self-expression.
ORIGIN
United States
PRICE TIER
affordable
Founded in 2004 by Carrie Atkinson in Portland, Oregon, Sock It to Me began as a single tent at the Portland Saturday Market. Inspired by the colorful, well-made socks Atkinson discovered while teaching English in South Korea, the brand was built on the idea that everyday basics should be a canvas for joyful self-expression. Today, the company has grown into a beloved novelty apparel brand, offering an expansive catalog of vibrant crew socks, knee-highs, and underwear for men, women, and children.