Massachusetts-based resort wear brand known for its comfortable, high-quality cotton apparel for the whole family.
ORIGIN
USA
PRICE TIER
mid
Founded in 1972 by Allen Katzen in Massachusetts, Soft As A Grape began its journey as a wine-making supply shop before pivoting to apparel. The brand is celebrated for its comfortable, casual, and high-quality cotton clothing, becoming a staple for residents and vacationers in Cape Cod and other resort locations. Its collections cater to men, women, and children, featuring items like vintage-washed graphic tees, garment-dyed sweats, and their signature SuperSoft line made from 100% ringspun combed cotton.