soft lounge

Initially launched as a shapewear brand in 2019 by co-founder Kim Kardashian, SKIMS has since evolved into a cultural phenomenon encompassing underwear, swimwear, and its highly sought-after loungewear. The brand was born from Kardashian’s own experience of altering garments to achieve the right fit and shade, leading to a core mission of providing inclusive, solution-focused options for every body. Its viral “Soft Lounge” collection, celebrated for its ribbed, modal fabric and body-hugging dresses, cemented the brand’s status beyond foundational garments and became a social media sensation.

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