New York body care brand known for targeted, high-performance solutions and chic, minimalist packaging.
ORIGIN
USA
PRICE TIER
premium
Founded in 2021 by Rebecca Zhou and Annie Kreighbaum, former Glossier colleagues who saw a gap in the market for specialized body treatments, Soft Services treats the skin below the neck with the same rigor typically reserved for the face. The New York–based brand is dedicated to destigmatizing and treating common but often-overlooked concerns such as keratosis pilaris (KP), ingrown hairs, and body acne through potent, clinical-grade formulations.