Italian lingerie label known for its frilled silk undergarments, comfortable silhouettes, and locally sourced production.
ORIGIN
Italy
PRICE TIER
premium
Founded in 2019 in Treviso, Italy, by Alice Bruniera as a personal project rooted in self-discovery, softandwet is an independent label specializing in lingerie and swimwear. The brand centers on creating undergarments that balance delicate femininity with everyday ease, rejecting the idea that sensual design must compromise comfort. Its signature offerings include frilled silk bras, lightweight briefs, and thongs featuring delicate string ties and ruffles, all rendered in a muted palette of deep greens, pastel blues, creams, and browns. These pieces are designed to gently hug the body, offering a soft, tactile experience without the use of restrictive underwires.