American comfort wear brand known for its ultra-soft, temperature-regulating loungewear and Oprah-approved sleepwear sets.
ORIGIN
United States
PRICE TIER
premium
Founded in 2005 in Minnesota by Dennis Murphy, a veteran of women's apparel manufacturing, Softies was born from a desire to create exceptionally soft, temperature-regulating sleepwear. The brand's mission became deeply personal when Murphy's wife was diagnosed with leukemia, inspiring a focus on healing comfort and gentle fabrics. Today, Softies is celebrated for its luxury loungewear, robes, and pajamas crafted from signature Marshmallow and Dream knits.