American accessories brand known for its premium, handcrafted hair jewelry and luxury hair extensions since 1998.
ORIGIN
USA
PRICE TIER
contemporary
Founded in 1998 by John and Sue Lee, Soho Style began as a single cart operation in Santa Monica, California, and has since grown into a prominent name in premium hair accessories. The brand's initial success was famously sparked by a jeweled butterfly clip that resonated with trends set by the movie *Titanic*. Specializing in distinctive, high-quality hair jewelry and luxury hair extensions, Soho Style manufactures its own patented designs, focusing on handcrafted details. The product range includes a wide variety of barrettes, combs, clips, and hair sticks, often featuring intricate, jeweled designs.