soho-t

Founded in 2016 by entrepreneurs Rowena Scarso and Alberto Ton, SOHO-T is an Italian womenswear brand that blends urban elegance with everyday comfort. The name is inspired by the cosmopolitan energy of London's Soho district, while the 'T' originally stood for t-shirt, reflecting its origins before expanding into total-look collections. The brand is designed for the contemporary woman, offering pieces that are both refined and practical. Using high-quality, Italian-sourced materials and what it describes as artisanal techniques, SOHO-T creates collections that emphasize simple lines, clear shapes, and versatile silhouettes, including oversized cuts and layered outfits.

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