American beauty brand inspired by Brazilian joy, known for its gourmand-scented body care and body-positive approach.
ORIGIN
USA
PRICE TIER
premium
Launched in 2015, Sol de Janeiro is an American beauty brand born from Korean-American founder Heela Yang’s experience living in Brazil. Inspired by the local culture’s joyful and confident approach to body positivity, the brand set out to bottle the warm, carefree spirit of a Brazilian summer. Its breakout product, the Brazilian Bum Bum Cream, quickly became a cult favorite, celebrated for its firming properties and addictive pistachio-caramel scent, known as Cheirosa '62. The brand’s core philosophy revolves around “Body Joy,” encouraging a celebratory, non-judgmental attitude towards beauty for all shapes and sizes.