A luxury sun care brand known for its mineral-based, antioxidant-rich formulas and eco-friendly mission.
ORIGIN
United States
PRICE TIER
luxury
Founded in 2014 by Valerie McMurray, a former investment banker, Soleil Toujours was created to bridge the gap between luxury skincare and serious sun protection. The brand’s philosophy is rooted in the belief that sun care should be a daily, enjoyable ritual, not a sacrifice. Its formulas are centered around mineral sunscreens like zinc oxide and titanium dioxide, avoiding controversial chemicals such as oxybenzone and octinoxate to ensure they are reef-safe. Signature products combine broad-spectrum UV protection with anti-aging benefits, utilizing the brand's proprietary EcoSun Complex—a blend of red algae, vitamin C, vitamin E, and bisabolol to nourish and protect the skin.