Japanese streetwear label known for its skate-inspired apparel and eclectic, Americana-infused design.
ORIGIN
Japan
PRICE TIER
contemporary
Founded in 2011 by Kaito Yamamoto, Son of the Cheese originated as a DIY community space and skate pool in Tokyo before evolving into a full-fledged apparel brand in 2013. Rooted in Tokyo’s underground nightlife and skate culture, the brand channels a distinct blend of 1950s Americana and contemporary Japanese streetwear. Yamamoto, a perennial entrepreneur and nightlife connoisseur, infused the label with a rebellious, eclectic spirit that reflects the diverse creatives who frequented the original Meguro-dori trailer park.