sonia

Founded in 1968 in Paris by Sonia Rykiel, the eponymous French fashion house emerged during a period of cultural revolution, capturing the rebellious spirit of the Left Bank. Rykiel, famously dubbed the "Queen of Knits," revolutionized women's ready-to-wear by introducing the "Poor Boy Sweater," a fitted knit that challenged the rigid structures of traditional haute couture. Her design philosophy centered on "la démode" (anti-fashion), encouraging women to adapt clothing to their own lifestyles rather than following strict seasonal trends.

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