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sono

London-based sustainable luxury label known for its organic materials, ethical production, and timeless, minimalist design.

ORIGIN

United Kingdom

PRICE TIER

luxury

Founded in 2004 by Stephanie Oberg and later joined by Simon Homes, SONO is a London-based independent fashion label that redefines sustainable luxury. Rooted in a holistic approach to environmental responsibility, the brand meticulously sources organic natural fibers and avoids petroleum-based materials, ensuring every garment is crafted with minimal ecological impact. Production is kept local and small-scale, with pieces sewn by skilled artisans in London and the Loire Valley, France, guaranteeing fair labor practices and exceptional quality.

Featured Items

Jam Jumper Alpaca Wool Oat

Jam Jumper Alpaca Wool Oat

$551.00

Bombo Bag Medium Bark

Bombo Bag Medium Bark

$392.00

Shaka Shirt Ocean

Shaka Shirt Ocean

$766.00$1,022.00

Bo Bomber Recycled Wool Navy

Bo Bomber Recycled Wool Navy

$1,068.00

Juri Jacket Deep Navy

Juri Jacket Deep Navy

$702.00$935.00

Martin Mac Organic Cotton Mud Grey

Martin Mac Organic Cotton Mud Grey

$1,104.00

Huckle Hoodie Jute

Huckle Hoodie Jute

$756.00$1,007.00

Sol Snowpant Organic Cotton Black

Sol Snowpant Organic Cotton Black

$605.00