soshe

Founded in 2021 in Los Angeles by USC alumni Sahar Rohani, Junyi Wu, and Aidan Maddox, SOSHE Beauty emerged from a college project focused on reducing packaging waste in the cosmetics industry. The brand bridges the gap between sustainability and high-performance artistry, offering clean, cruelty-free makeup designed for everyday wear. SOSHE is best known for its G.L.A.M. Refillable Mascara, which features a conical brush for precise volume and a water-resistant, tubing formula that meets rigorous clean beauty standards.

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