US-based multi-brand retailer and private label known for its affordable, trend-forward minimalist aesthetic.
ORIGIN
United States
PRICE TIER
contemporary
Founded in March 2020 by Chloe Shim, Source Unknown is a US-based multi-brand retailer and private label that has quickly become a cult favorite for its trend-forward, minimalist aesthetic. The brand blends curated selections from independent East Asian and European designers with limited in-house exclusives, released in ongoing monthly chapters. Source Unknown targets women seeking affordable, luxe-looking basics and trend-curious pieces without the designer price tag.