Italian custom motorcycle and lifestyle brand known for its bespoke builds and premium heritage-inspired apparel.
ORIGIN
Italy
PRICE TIER
premium
Founded in 2012 by Giuseppe Carucci in Milan, South Garage Motor Co. began as a custom motorcycle workshop and has since evolved into a multidisciplinary lifestyle destination. Rooted in the café racer culture and Italian craftsmanship, the brand operates a 3,000-square-meter flagship in Milan that houses an atelier, a boutique, and a bistrot. South Garage is celebrated for its "disrupt without disrupting" design philosophy, creating bespoke motorcycles that enhance the original foundation using noble materials and sophisticated techniques.