souvenir
Italian ready-to-wear brand known for its romantic, feminine style and a high-quality fast-fashion approach.
ORIGIN
Italy
PRICE TIER
contemporary
SPECIALIZATION
WOMEN
Founded in 2004 and reimagined in 2011 as a womenswear label, Souvenir is a Made-in-Italy brand that blends a delicate, romantic femininity with a modern, accessible approach. Under the direction of stylist and partner Roberta Meliciani, the brand pivoted from menswear to focus on a new market segment: high-quality, ready-to-wear fashion for women. This strategy emphasizes a meticulous attention to detail and the use of predominantly Italian fabrics to create collections that are both timely and timeless. The brand's identity is built for the dynamic, contemporary woman who seeks clothing that is sober but not minimal, and elegant but not flashy.
Featured Items
Women's Wrinkled-Look Blazer
$315.00
women's palazzo pants
$181.00
Women's Wrinkled-Look Blazer
$315.00
women's palazzo pants
$181.00
women's pleated pants
$170.00
jumpsuit con cintura donna
$296.00
Women's Distressed-Look Vest
$177.00
Learn More
From ‘Old England’ Comes ‘Souvenir’
This article details the launch of the Souvenir boutique in Florence, taking over the historic 'Old England' store. It introduces the new management, including designer Roberta Meliciani, and describes the brand's vision of blending classic English styles with a contemporary Italian twist.
Francesca Sofia Novello x Souvenir
This official brand announcement details the collaboration between Souvenir and model Francesca Sofia Novello for a ceremonial wear capsule collection. It describes her as the embodiment of the Souvenir woman and explains the design philosophy behind the collection, focusing on refined aesthetics and luxurious fabrics.
Souvenir Clubbing | LinkedIn
The official company profile provides a concise overview of the brand's history, including its start in 2011 as a womenswear label. It outlines the brand's mission to create high-quality garments for 'everyday special women' and its market strategy, including its presence in both wholesale and flagship stores.