spanx

Spanx was founded in 2000 by Sara Blakely, a former fax machine salesperson who, seeking a smoother look under white pants, famously cut the feet off her control-top pantyhose. This simple act of innovation launched a global phenomenon from her Atlanta apartment. Initially a word-of-mouth success, the brand skyrocketed after being named one of Oprah Winfrey’s “Favorite Things,” revolutionizing the once-niche shapewear category. The brand’s core is its patented smoothing and sculpting technology, first applied to hosiery and now integrated across a wide array of products.

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