Australian-born performance swimwear brand known for its competitive racing suits and technical aquatic gear.
ORIGIN
Australia
PRICE TIER
premium
Founded in 1914 in Sydney, Australia by Scottish emigrant Alexander MacRae, Speedo began as an underwear manufacturer before pivoting to swimwear in the 1920s. The brand officially adopted the Speedo name in 1928 following the introduction of its revolutionary "Racerback" costume, which allowed greater freedom of movement for competitive swimmers. Today, Speedo is the world's most recognized performance swimwear brand, deeply embedded in the culture of competitive swimming and Olympic history.