Byron Bay lifestyle brand known for its vintage-inspired bohemian prints and commitment to sustainable transparency.
ORIGIN
Australia
PRICE TIER
contemporary
Founded in 2009 in Byron Bay, Australia, Spell (formerly Spell & The Gypsy Collective) is the creation of sisters Isabella Pennefather and Elizabeth Abegg. Rooted in the artistic heritage of their family—a leather craftsman father and potter mother—the brand began as a humble market stall before exploding into a global phenomenon. Spell is the definitive architect of the modern bohemian aesthetic, known for its romantic, vintage-inspired prints, flowing maxi dresses, and intricate lace details that evoke a sense of wanderlust and nostalgia.