Indie beauty brand known for its affordable, brightly colored eyeshadow palettes and monthly subscription boxes.
ORIGIN
United States
PRICE TIER
affordable
Founded in 2017 by Jessica Hart in Orlando, Florida, Spoiled Lips Cosmetics (also known as Spoiled Cosmetics) is an independent beauty brand built on a direct-to-consumer model. The brand gained early traction through Facebook Live tutorials and a highly engaged social media community. Spoiled Lips is best known for its brightly colored, highly pigmented eyeshadow palettes, vegan liquid lipsticks, and monthly subscription boxes that deliver new products directly to consumers. The brand's aesthetic leans heavily into playful, themed collections with bold color stories, catering to makeup enthusiasts who enjoy experimenting with vibrant looks.