sportalm
Austrian premium brand known for its glamorous, high-performance skiwear and Alpine-inspired ready-to-wear.
ORIGIN
Austria
PRICE TIER
luxury
SPECIALIZATION
WOMEN
Founded in 1953 in Kitzbühel, Austria, by Wilhelm Ehrlich, Sportalm is a premium fashion and skiwear brand that seamlessly blends Alpine tradition with modern luxury. Originally established as a small local knitting mill specializing in traditional folk costumes, the family-run business has evolved into an internationally recognized label. The brand's Kitzbühel heritage remains central to its identity, inspiring collections that capture the sporting spirit and glamorous lifestyle of the Austrian Alps.
Featured Items
embroidered drawstring jacket
$825.00$971.00
panelled zipped-cuff ski trousers
$753.00$1,005.00
Kigati ribbed zip-fastening ski pants
$842.00$1,122.00
hooded panelled jacket
$449.00$598.00
glossy quilted jacket
$899.00$1,058.00
San Jose logo-belt side-stripe ski pants
$1,392.00$1,638.00
logo-intarsia ribbed headband
$131.00$187.00
sleeveless A-line mini dress
$400.00
embroidered drawstring jacket
$825.00$971.00
panelled zipped-cuff ski trousers
$753.00$1,005.00
Kigati ribbed zip-fastening ski pants
$842.00$1,122.00
hooded panelled jacket
$449.00$598.00
glossy quilted jacket
$899.00$1,058.00
San Jose logo-belt side-stripe ski pants
$1,392.00$1,638.00
logo-intarsia ribbed headband
$131.00$187.00
sleeveless A-line mini dress
$400.00
Learn More
Bringing the Catwalk to the Slopes, an Interview with Sportalm Creative Director Ulli Ehrlich – Odalisque
An interview with Sportalm Creative Director Ulli Ehrlich discussing the brand's 70-year heritage, its evolution from a local knitting mill to a global ski fashion brand, and her vision for bringing catwalk trends to the slopes.
Extrovertiert, lebensfroh, authentisch - Forbes
A profile on Ulli Ehrlich as she prepares to take over as sole owner and managing director of Sportalm, detailing the brand's history, family dynamics, and her strategic vision for the future.
Winternational chats with Ulli Ehrlich of Sportalm
An interview with Ulli Ehrlich exploring her deep connection to Kitzbühel, her design inspirations, and how Sportalm blends high-performance skiwear with international fashion trends.
Company
The official brand history of Sportalm, detailing its founding in 1953, key milestones, leadership transitions, and its evolution into an international premium Alpine lifestyle brand.