Austrian premium brand known for its glamorous, high-performance skiwear and Alpine-inspired ready-to-wear.
ORIGIN
Austria
PRICE TIER
luxury
Founded in 1953 in Kitzbühel, Austria, by Wilhelm Ehrlich, Sportalm is a premium fashion and skiwear brand that seamlessly blends Alpine tradition with modern luxury. Originally established as a small local knitting mill specializing in traditional folk costumes, the family-run business has evolved into an internationally recognized label. The brand's Kitzbühel heritage remains central to its identity, inspiring collections that capture the sporting spirit and glamorous lifestyle of the Austrian Alps.