An Italian performance apparel brand from the Dolomites known for its technical cycling and ski wear. [12]
ORIGIN
Italy
PRICE TIER
premium
Founded in the Italian Dolomites in 1972, Sportful was born from founder Giordano Cremonese’s passion for endurance sports. A keen cross-country skier, he began by creating his own high-performance ski suits in his family's apparel factory and expanded into cycling apparel in 1985, applying the same focus on technical fabrics and ergonomic design. The brand quickly established a deep-rooted heritage in professional cycling, developing kit for legendary teams like Mapei and champions such as Paolo Bettini, Alberto Contador, and Peter Sagan.