Italian label known for its experimental tailoring, dynamic sportswear influences, and coordinated, contemporary ready-to-wear.
ORIGIN
Italy
PRICE TIER
premium
Launched in 1969 by Max Mara founder Achille Maramotti, Sportmax was created to serve a younger, trend-aware woman seeking a dynamic alternative to classic tailoring. Born from the spirit of Swinging London and American sportswear, the Italian brand established itself by offering a complete, coordinated wardrobe—a novel concept for ready-to-wear at the time. This approach combined the Max Mara group's expertise in high-quality fabrics and manufacturing with a more experimental, forward-thinking design perspective. The brand is defined by its bold approach to silhouettes, technical fabric innovation, and a fluid, architectural style that feels both sophisticated and energetic.