Italian fashion label known for its experimental tailoring, bold designs, and contemporary, sportswear-inspired roots.
ORIGIN
Italy
PRICE TIER
premium
Sportmax Code was introduced in 1998 as the younger, more rebellious counterpart to Sportmax, a brand founded in 1969 by Max Mara’s Achille Maramotti. While Sportmax was created to offer a more experimental and sportswear-influenced alternative to Max Mara's classic tailoring, Sportmax Code pushes that boundary further. It targets a dynamic, feminine, and bold woman with collections described as contemporary, cool, and ironic. The line is defined by clean and relaxed silhouettes, sophisticated materials, and vibrant, colorful prints.