Italian fashion label known for its experimental tailoring, bold designs, and contemporary, sportswear-inspired roots.
ORIGIN
Italy
PRICE TIER
premium
SPECIALIZATION
WOMEN
Sportmax Code was introduced in 1998 as the younger, more rebellious counterpart to Sportmax, a brand founded in 1969 by Max Mara’s Achille Maramotti. While Sportmax was created to offer a more experimental and sportswear-influenced alternative to Max Mara's classic tailoring, Sportmax Code pushes that boundary further. It targets a dynamic, feminine, and bold woman with collections described as contemporary, cool, and ironic. The line is defined by clean and relaxed silhouettes, sophisticated materials, and vibrant, colorful prints.
$143.00$281.00
$120.00$209.00
$108.00$188.00
$102.00$170.00
$102.00$213.00
$181.00$293.00
$143.00$281.00
$120.00$209.00
$108.00$188.00
$102.00$170.00
$102.00$213.00
$181.00$293.00

This article provides a detailed historical timeline of the parent brand, Sportmax, from its founding by Achille Maramotti in 1969, covering key creative talents and campaign imagery through the decades. It serves as the foundational founder story for the entire Sportmax brand family.

An in-depth interview with Sportmax's long-standing fashion director, Grazia Malagoli, discussing the brand's heritage, the evolution of femininity, and her vision for the future. This provides direct insight into the leadership philosophy guiding the brand, including its diffusion lines.

A review of the Assouline book celebrating Sportmax's 50th anniversary, summarizing the brand's evolution, design signatures, and the creative talents who contributed to its history.
This article covers the brand's 50th-anniversary celebration and the launch of its commemorative book, highlighting key designers, photographers, and collaborations that have shaped the brand's identity over five decades.