Canadian premium sportswear label blending vintage hockey nostalgia and high-fashion design through limited-edition, craft-focused fanwear.
ORIGIN
Canada
PRICE TIER
premium
Founded in 2024 by Lauren Kyle McDavid in Edmonton, Canada, Sports Club Atelier was born from a desire to elevate traditional sports merchandise into fashion-forward, collectible apparel. Recognizing a gap in the market for female fans seeking premium, thoughtfully designed teamwear, McDavid—an interior designer and wife of NHL star Connor McDavid—launched the label to merge high fashion with sports fandom. The brand operates on a drop model, releasing limited-edition capsule collections that draw inspiration from collegiate sports culture, retro racing aesthetics, and vintage hockey nostalgia.