American lifestyle brand offering size-inclusive, trend-driven swimwear inspired by the iconic magazine franchise.
ORIGIN
United States
PRICE TIER
mid
Founded in 1964 as a highly anticipated magazine issue, Sports Illustrated Swimsuit has evolved into a multifaceted lifestyle and apparel brand. In 2018, the franchise launched its first-ever swimwear and activewear collections in collaboration with RAJ Swim, translating its iconic editorial aesthetic into wearable pieces for the everyday consumer. The brand is defined by its commitment to body positivity and empowerment, offering size-inclusive silhouettes that range from minimalist and vintage-inspired cuts to sporty, trend-driven designs.