sporty & rich

Founded by Canadian-born Emily Oberg in 2015, Sporty & Rich began as an Instagram mood board celebrating a life of beauty and intentionality. It evolved from a print magazine into a full-fledged apparel brand that ties vintage sportswear aesthetics with a sense of understated luxury. Oberg, a former editorial producer for Complex and creative lead for Kith Women, infuses the brand with her own distinctive vision, which resonates through its collections of comfortable sweats, tees, and activewear. The brand’s identity is rooted in a retro, country club-inspired style, often featuring varsity-style logos and wellness-centric slogans like “Health is Wealth.”

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