Dubai-born performance brand known for its "True Athletic Fit" and premium, gym-focused activewear.
ORIGIN
United Arab Emirates
PRICE TIER
premium
Founded in 2016 in Dubai, Squatwolf was born from the frustration of two corporate professionals who couldn't find gym wear that could withstand the intense heat and rigorous training of the Middle East. Founders Anam Khalid and Wajdan Gul—fitness enthusiasts who turned their apartment into a warehouse—built the brand on a "function first" philosophy, rejecting fast-fashion trends in favor of engineered performance gear. The brand has since grown from a local secret to a global player, known for its "Wolf Pack" community and a distinct aesthetic that blends minimalist streetwear codes with high-performance utility.